Raseed InvestApp Revamp
Raseed app revamp
Three months from a single brief built on stakeholder, influencer, SEO and community input, through design iterations, to engineering handoff and launch.
Hello, I'm
Eltjani Idres
I'm a Community Lead
Community, growth and product lead with 9+ years across crypto, fintech and digital media. I build communities that trust a brand and products that people actually use.
E.
2.5 → 4.6app store rating
1,000 sign-upsin three days
About Me
I'm a Senior Community Manager at Raseed Invest, a DIFC-regulated multi-asset trading platform in Dubai. I lead a team of four across content, design and SEO, run the influencer program end to end, and led a full app revamp from stakeholder brief to launch.
As part-time Product Owner at Apollo, I took an AI-powered marketing platform from a vibe-coded prototype to a fully owned stack and shipped two new products. On the side, I'm building a native mobile game solo: Troop Boom.
Native Arabic, C1 English, with a strong grasp of trader psychology and GCC markets.
- Based inDubai, UAE
- Experience9+ years
- Emaileltjanii@gmail.com
- Phone+971 54 430 9446
- LanguagesArabic (native), English (C1)
- Websiteeltjani.com
- IndustriesCrypto, fintech, martech, gaming
- StatusOpen to new roles
What I Do
From the first follower to the funded user, and from a product brief to a shipped release.
Community Building
Community strategy, moderation and user trust. Grew X/Twitter from 6K to 16K and handle high-risk escalations before they become PR issues.
Growth Marketing
Referral programs, acquisition loops, ASO and launch campaigns. One referral push brought 1,000 sign-ups in three days.
Influencer & KOL Programs
End to end: scouting, compliance vetting, contracts, content review, performance reviews and renew-or-cut decisions.
Product Ownership
From stakeholder discovery to locked design, dev handoff and launch. 0-to-1 builds and prototype-to-production migrations.
Bilingual Content
EN/AR copywriting, brand voice, SEO content pipelines and Arabic translation of product UI, options terminology and legal disclosures.
Crypto & Trading
Stocks, ETFs, options and crypto in DFSA-regulated environments, with a feel for trader psychology across GCC and MENA markets.
My Portfolio
A few things I've led, launched or built.
Raseed Invest1,000 / 3 days
Referral campaign
1,000 sign-ups in three days, 600 of whom completed KYC. One of four referral models designed for community-led acquisition.
Raseed InvestOptions GTM
Options trading launch
A four-week bilingual educational series with in-app banners, push and email flows to launch options trading.
ApolloAgora
Agora
Built from scratch: publishes a brand's content across multiple social channels from one place, via Meta, TikTok, X, Snap and Google APIs.
ApolloBruce
Bruce
An AI assistant that drafts and launches digital ad campaigns. Shipped on a stack I migrated off a prototype onto Supabase and Vercel.
Side projectTroop Boom
Troop Boom
A native mobile mini-game I'm building solo, with TestFlight and Play testing tracks and AdMob monetisation.
troopboom.com →0+Years of experience
0KX followers (from 6K)
0★App store rating
0Products shipped at Apollo
Work Experience
Nine years across crypto, fintech and digital media.
Jul 2023 – Present
Senior Community Manager
Raseed Invest · Dubai, UAE
- Lead a team of two designers, a content creator and an SEO specialist, plus influencers and external marketing resources.
- Led the full app revamp from stakeholder brief to launch; lifted the app store rating from 2.5 to 4.6.
- Run the influencer and KOL program end to end, and own App Store Optimisation in English and Arabic.
- Grew X/Twitter from 6K to 16K followers and established Raseed's bilingual brand voice.
- Report registered, funded and approved users to leadership monthly, quarterly and annually.
Jun 2026 – Nov 2026
Product Owner (part-time)
Apollo · AI-powered marketing platform, Saudi Arabia
- Migrated the product off a Lovable prototype onto a fully owned backend: database, hosting, security and deployment.
- Introduced a dev, staging and production release funnel where releases previously went straight to users.
- Built and launched Agora and Bruce, and secured developer API access from Meta, TikTok, X, Snap and Google.
Apr 2018 – Apr 2023
Social Media Specialist
Pixel.sd · Khartoum, Sudan
- Built and managed community and social presence for multiple brand clients.
- Increased engagement with key demographics by 30% through targeted content and community management.
Feb 2015 – Feb 2016
Graphic Designer
3000 Media · Khartoum, Sudan
- Created brand identities, marketing collateral and digital assets for community-facing campaigns.
Skills & Tools
What I bring to a team on day one.
Community & marketing
Community strategyInfluencer & KOLReferral programsContent opsSEO contentPR & crisis commsRetention
Product & engineering
Product ownershipStakeholder discoveryDesign-to-dev handoff0-to-1 buildsInternal dashboardsPlatform APIs
Growth & analytics
Acquisition loopsASOFunnel analysisKPI reportingPre-launch QAUX review
Crypto & trading
CryptoOptionsStocks & ETFsTrader psychologyDFSA-regulatedGCC & MENA
Tools
Google AnalyticsAdjustMailchimpIntercomFreshdeskJiraSupabasePostgresVercel
Languages
Arabic (native)English (C1)EN/AR copywritingSaudi dialect
Certifications
Meta: Fundamentals of Social Media Advertising; Social Media Management. Google: Foundations of Digital Marketing and E-commerce.
Education
Diploma of Higher Education, Graphic Design. Al-Mashreq University, Khartoum, Sudan, 2014.
Contact Me
Hiring for community, growth or product? I'd love to hear about it.